LG unveiled its latest OLED TV innovations at CES 2024 in Las Vegas, highlighting advancements in picture quality, form factors, and smart connectivity. The headliner was the all-new 77-inch LG Signature OLED T, the world’s first wireless, transparent OLED TV.
LG Boosts OLED Brightness by 42%, Enhances Gaming Features
The core of LG’s next-generation OLED lineup is improved brightness, color accuracy, and gaming performance. The new LG OLED evo technology in the G4 and C4 series boosts peak brightness by up to 42% compared to last year’s models (source). This better matches the luminance of premium LED/LCD TVs while preserving OLED’s perfect black levels and pixel-level precision.
LG has added a dedicated Game Optimizer menu with multiple pre-calibrated game genres. There’s also a Dark Room Mode to optimize visibility for darker game scenes. Input lag in the new G4 and C4 models measures an extremely responsive 0.1ms. AMD FreeSync Premium Pro adaptive sync ensures smooth gameplay free of tearing or stuttering.
| Model | Key Gaming Features |
|---|---|
| LG G4/C4 |
|
77-Inch Wireless OLED TV Makes Sci-Fi tech a Reality
The showstopper of LG’s CES lineup is the all-new LG Signature OLED T (model 97T1). Billed as the world’s first wireless, transparent OLED TV, this TV truly has to be seen to be believed.
Enabled by LG’s latest α9 AI processor, the 97-inch set transmits video signals and power wirelessly. There are no cables cluttering the installation, creating a striking, futuristic look. The transparent display allows viewers to see through to the other side of the TV while enjoying state-of-the-art image quality.
According to early hands-on impressions, the image reproduction capabilities of the OLED panel meet LG’s usual excellence (source). There are 40 transparent OLED cells fitted within a translucent glass frame. Thanks to OLED’s self-emitting pixels and LG’s innovations, the transparency and image quality co-exist beautifully.
LG has not announced pricing or specific availability yet but says the Signature OLED T will launch globally later this year. One analyst projects the price tag could approach a staggering $100,000 USD (source).
Complete 2024 LG OLED TV Lineup Targets Every Consumer
Beyond the transparency tech demo of the Signature OLED T, LG’s full lineup of 2024 OLED TVs includes something for everyone. The lineup ranges from 42-inch to eye-popping 97-inch screen sizes. There are affordable B4 models with LG’s α7 AI processor all the way up to the high-end G4 series with the aforementioned OLED evo panels and gaming refinements.
It’s clear from LG’s comprehensive OLED TV product mix that they are aggressively positioning OLED to challenge LED/LCD as today’s premium television display technology. With Samsung also debuting QD-OLED TV models in 2024, analysts forecast OLED TV shipments will double this year (source). The technology improvements and price drops displayed by LG at CES 2024 should only accelerate OLED’s market momentum.
What Does This Mean for Consumers and the TV Industry?
LG’s advancements carry several important consumer implications. Picture quality continues to improve year-over-year, with LG’s new OLED evo panels nearing the brightness of high-end LCD televisions. Gaming is clearly a priority, with premium features catering to next-gen consoles. WebOS provides intuitive access to all today’s streaming platforms.
The overall variety of models and sizes makes OLED much more accessible at multiple price points. Plus exciting form factors like the jaw-dropping transparent TV show that OLED innovation is far from over. It will be exciting to see how smaller brands respond to these technology enhancements as they source panels from LG Display.
Industry analysts have also applauded LG’s embrace of smart partnerships to advance its AI platform. Collaborations announced at CES include Meta for enhanced video calls via LG TV cameras and Nvidia to optimize game streaming services. This open ecosystem approach stands in contrast to Samsung’s preference for proprietary platforms like Bixby.
On the downside, that striking wireless 77-inch transparent OLED TV almost certainly comes with an equally striking price tag. There were also no announcements from LG about 8K resolution OLED models for 2024. Still, with brightness and sizes improving across the board, LG remains clearly committed to OLED’s superior picture quality for the foreseeable future.
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