Introduction
Over a decade after starring together in the coming-of-age drama Wake Up Sid, Ranbir Kapoor and Konkona Sen Sharma have reprised their beloved roles in a new advertisement campaign. The ad recreats the iconic ‘bread and jam’ scene from the 2009 film that explored the themes of love, friendship, and growing up in Mumbai.
Ad Brings Back Sid and Aisha
The new ad features Ranbir as Sid and Konkona as Aisha in a recreation of the scene where Sid makes a midnight snack of bread and jam. With emotive background music playing, the two chat lightly as Sid prepares multiple slices of bread, applies generous amounts of jam, and convinces a hesitant Aisha to try it.
Their easy chemistry and rapport transport viewers back to the world of Wake Up Sid and the endearing relationship between Sid and his older friend Aisha who guides him through a pivotal journey of self-discovery.
| Wake Up Sid Scene | Recreated Scene in Ad |
|---|---|
| Sid and Aisha bond late at night over snacks and conversation at his home | Ranbir and Konkona chat in a kitchen while he makes midnight snacks just like in the film scene |
| Features the song “Kya Karoon” by Amit Trivedi | Same musical score plays in the background |
| Lighthearted moment between the lead characters | Ad recreates their endearing equation and rapport |
Netizens Delighted to See Sid and Aisha
The ad has delighted fans of Wake Up Sid and sparked nostalgia for the sweet relationship between Ranbir and Konkona’s characters in the film.
Netizens took to social media to express their excitement at seeing Sid and Aisha on screen together after over a decade. Many remarked on the warmth and ease between the actors, which made their characters so relatable and special.
Some comments from enthusiastic internet users:
“My heart is bursting with nostalgia and love!”
“Ranbir and Konkona made Wake Up Sid magical – so beautiful to see them recreate that magic.”
“This ad makes me want to rewatch Wake Up Sid asap!”
What’s Next for Ranbir and Konkona
On the work front, both Ranbir and Konkona have exciting projects lined up.
Ranbir will next be seen in the highly anticipated mythological drama Brahmastra alongside Alia Bhatt. The Ayan Mukerji directorial has been in production for years and will finally release in September 2023 after much delay.
Meanwhile, Konkona recently garnered acclaim for her performance in the Netflix series Chadha’s Karma and will next star in the film Shaabash Mithu based on the life of cricketer Mithali Raj.
While another collaboration between Ranbir and Konkona does not seem to be on the horizon presently, their fans will be keeping their fingers crossed for another chance to see them bring their electrifying chemistry on screen.
The new ad has shown that over ten years later, the magic and wonder of Wake Up Sid remains undiminished for viewers. And Sid and Aisha continue to hold a special place in their hearts.
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