The annual Republic Day sales by e-commerce majors Amazon and Flipkart are live, with both platforms offering massive discounts and deals across product categories. The sales coincide with the Indian festival of Republic Day on January 26.
Top Deals on Smartphones
Some of the top smartphone deals available on Amazon and Flipkart include:
- iPhone 14 now available for Rs 68,999 (18% off) [1]
- iPhone 15 gets 30% discount, selling for just Rs 13,008 in Flipkart sale [2]
- Samsung Galaxy S23 Ultra available with 12% off at Rs 1,04,999
- Redmi 5G phones like Redmi 12 Pro+ get up to 35% discount [3]
- Google Pixel 7a available at Rs 27,699 after 44% discount
- Realme 10 Pro+ 5G at Rs 17,999, 33% off [4]
| Phone | Price | Discount |
|---|---|---|
| iPhone 14 | Rs 68,999 | 18% |
| iPhone 15 | Rs 13,008 | 30% |
| Galaxy S23 Ultra | Rs 1,04,999 | 12% |
| Redmi 12 Pro+ | Up to 35% off | |
| Pixel 7a | Rs 27,699 | 44% |
| Realme 10 Pro+ | Rs 17,999 | 33% |
Home Appliances Up to 60% Off
There are excellent deals across refrigerators, washing machines, TVs and more from brands like Samsung, LG, Whirlpool, etc. [5]
Some examples:
- Side-by-side refrigerators from Bosch, LG available with minimum 38% off [6]
- Washing machines from top brands like Samsung, LG, Bosch, etc. available at 30-55% discount
- LED TVs from Xiaomi, OnePlus see price cuts
- Up to 45% off on ACs from Voltas, Lloyd, Bluestar
Amazon and Flipkart have also listed various combo deals bundling products like TV + refrigerator, washing machine + AC, etc. with additional discounts over buying them individually.
Laptops, Tablets and Peripherals
There are great offers on laptop models from HP, Dell, Lenovo, etc. with up to 50% discounts on certain models. Accessories like routers, external hard disks and pendrives are also selling at all time low prices. [7]
The popular iPad Air 2022 model is down to just Rs 43,900 from its launch price of Rs 54,900. High-end gaming accessories from Logitech and Razer are substantially cheaper as well.
| Product | Discounted Price |
|---|---|
| HP Victus Ryzen 5 | Rs 56,990 |
| Lenovo IdeaPad 1 | Rs 38,990 |
| iPad Air 2022 64GB | Rs 43,900 |
| Razer DeathAdder | Rs 1,799 |
Other Top Deals
Other attractive deals available during the Republic Day sales:
- Up to 85% off on furniture from brands like Nilkamal, Zuari [8]
- Minimum 50% discount on fashion apparel and accessories [9]
- Up to 60% discount on beauty, makeup and grooming items [10]
- Grocery items from Amazon Fresh discounted by 40-50%
- Up to 70% off on Amazon devices like Fire TV stick, Echo smart speakers, Kindles, etc [11]
Make sure to compare prices across sellers before purchasing. Also check for available bank discounts, cashbacks and exchange offers to sweeten the deals further.
Extended Timeline for Mega Sales Events
Earlier, the festival sales by Amazon and Flipkart used to be limited to a 2-4 days timeframe around Republic Day i.e. January 26. However, this year both the platforms have greatly expanded the sale timeline stretching across 7-10 days. [12]
Industry experts say this is being done to spread out consumer demand over a longer period. Earlier issues like website crashes, product stock unavailability complaints were quite common due to the intense load on servers during the short 2-4 days sales.
The sale timespan is also in line with global mega-sales events like Black Friday in US and Singles Day in China which go on for a week or longer.
Outlook
The Republic Day sales come right after the Deepavali and Christmas shopping seasons in Oct-Dec 2023. Consumers have already spent significant amounts during the year-end sales. Hence, both Amazon and Flipkart have sweetened deals across categories to attract buyers.
With India’s economy projected to grow around 6% in 2024, consumer sentiment is bullish. Ecommerce sales are likely to see 30-40% YOY growth this year. [13] The extended Republic Day sales timeline will allow consumers to evaluate and purchase products conveniently over 1-2 weeks instead of hurried buying.
Competition with offline retail stores is also heating up. Brick-and-mortar chains like Reliance Retail, Croma, Vijay Sales have announced their own Republic Day promotions to retain footfalls. [14]
Nevertheless, industry forecasts suggest online shopping will continue to gain higher share of retail sales in 2024, with ecommerce majors holding sway especially in electronics, smartphones and appliances categories. [15]
To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.
