Jacob Elordi caused a stir on social media Friday when a video emerged showing the actor enthusiastically smelling a candle inspired by his now infamous bath scene in the 2023 film “Saltburn.”
Candle Inspired By Steamy ‘Saltburn’ Scene
The candle in question appears to be created by the company Saltburn, seemingly named after the small seaside town featured prominently in Elordi’s latest film. In one particularly steamy scene, Elordi’s character Emery broods in the bathtub while neighbor Daisy, played by Margot Robbie, looks on.
The scene sparked much discussion online last year and has become one of the most iconic moments from the neo-noir thriller film. Capitalizing on the scene’s popularity, Saltburn created a “Jacob Elordi’s Bathwater” scented candle, advertising it using the tagline: “Come take a dip in Jacob Elordi’s steamy, seafront Saltburn bathtub.”
Elordi Enthusiastically Sniffs Candle in Viral Video
In the brief 12-second video clip posted online, Elordi is shown excitedly smelling the Bathwater candle, closing his eyes to take an exaggerated deep inhale of the scent. “Oh wow,” Elordi remarks after his initial sniff, before diving back in for another long whiff, this time so deep he starts coughing and laughing simultaneously.
“I wasn’t ready!” Elordi exclaims with a grin to someone off-camera. Still coughing but smiling, the heartthrob actor goes back for one final sniff, wrapping his lips around the top of the candle to inhale again, ending the video by looking directly into the camera with raised eyebrows and licking his lips dramatically.
The silly, over-the-top video quickly went viral, garnering over 2 million views on Twitter alone in just a few hours. Fans and commentators weighed in with humorous reactions, sparking widespread amusement online.
| Candle Details | |
| -------------- | - |
| Name | Jacob Elordi's Bathwater |
| Company | Saltburn |
| Tagline | "Come take a dip in Jacob Elordi’s steamy, seafront Saltburn bathtub." |
| Scent | ??? |
Saltburn Company Defends Candle
With the candle causing such an online stir, Saltburn soon released a statement doubling down on the legitimacy of their odd product. “We’ve had the water chemically tested. It’s just water and artificially-added bath salts meant for a laugh,” the company asserted.
They further clarified that the candles are not actually made from Elordi’s bathwater, despite what the outlandish name and marketing might suggest. The real Jacob Elordi has not publicly commented on this assertion from the company behind the candle that bears his name.
Twitter Reactions: Amusement, Attraction & Disgust
Reactions on Twitter ranged from amused to aghast at Elordi eagerly sniffing the questionable candle. Some fans leaped to the actor’s defense, pointing out the weirdness of a company making any sort of bathwater candle without that person’s consent.
“He just exudes chaotic energy and I’m here for it,” one Twitter user wrote of Elordi’s candle-sniffing antics. Others called him a “king” for leaning into the joke.
However, alongside attraction and amusement, there was also plenty of disgust at the nature of the candle itself.
“That’s just wrong on so many levels,” one grossed-out commenter wrote, echoing many others who found the concept of a bathwater candle to be simply too bizarre and unsettling, regardless of Elordi’s willingness to sniff it.
Candle Controversy Fits Elordi’s Media Persona
While unusual, Elordi’s enthusiastic embrace of the out-there “Bathwater Candle” aligns well with the media persona he has crafted ever since his breakout role on the hit show “Euphoria” raised his profile several years ago.
The Australian actor has always given off an unpredictable, mischievous energy in interviews and public appearances. And ever since “Saltburn” propelled him to his first real taste of Hollywood stardom, Elordi seems to have only grown more willing to lean into bizarre situations that raise eyebrows and spark conversation, much like his eccentric character Emery in the film itself.
So while the “Bathwater Candle” is undoubtedly an odd creation Elordi didn’t consent to, his offbeat reaction showcases the Gen Z heartthrob doing what he does best: sparking amusement by embracing the weird.
What’s Next For Elordi and His Bathtub association?
It remains to be seen if Elordi will comment further on the candle and the company behind it. But the viral marketing has certainly cemented the image of the actor lounging pensively in a bathtub into the cultural consciousness for the foreseeable future. Parody skits, memes, and further branding stunts playing off Elordi’s new bathtub association seem inevitable.
In fact, the fascination has already sparked some playful riffs, like a “Saltburn Bathwater” themed drink sold at Starbucks containing ingredients like bath salts. And one Saltburn restaurant has even created a special menu of questionable “bathwater cocktails” to poke fun at the phenomenon.
So while Elordi may wish to move on from the bathtub jokes at some point, his steamy saltwater soaked image seems primed to follow him for awhile. But clearly the rising star doesn’t take himself too seriously, as the viral candle-sniffing video illustrates.
And Elordi still has a promising acting career ahead of him, bathwater or no bathwater. Having held his own against Margot Robbie in “Saltburn,” the young Australian seems poised for major Hollywood success. Though he may want to check the ingredients of any questionable scented products before enthusiastically inhaling them next time.
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