Wendy’s is celebrating National Bacon Day this year by offering their popular Jr. Bacon Cheeseburger for only 1 cent in their mobile app from December 28-January 2. This extremely popular deal allows customers to purchase up to one Jr. Bacon Cheeseburger per day for just $0.01 through the Wendy’s app at participating locations.
Background on Wendy’s Jr. Bacon Cheeseburger
The Jr. Bacon Cheeseburger is one of Wendy’s most iconic menu items. First introduced in 1989, it features a quarter-pound 100% fresh beef patty topped with crispy applewood smoked bacon, melty American cheese, ketchup, mayo, pickles, diced onions, and served on a toasted bun.
Over the years, it has become a customer favorite and staple menu item. The Jr. Bacon Cheeseburger is known for its fresh ingredients, smoky bacon flavor, and overall craveable taste at an affordable price point.
Details on Wendy’s National Bacon Day Promotion
To take advantage of this limited-time deal in the Wendy’s app from December 28-January 2, customers need to:
- Download the Wendy’s mobile app if they don’t already have it
- Register for an account if they don’t already have one
- Look for the offer for a free Jr. Bacon Cheeseburger in the “Offers” section of the app
- Add it to their mobile order
- Check out as normal in the app
- Pick up their order at their desired Wendy’s location
The Jr. Bacon Cheeseburger will automatically ring up for 1 cent at checkout in the app. The deal has a limit of one cheeseburger per customer per day from December 28-January 2 while supplies last.
Response to Deal so Far
The response to Wendy’s National Bacon Day promotion has been extremely enthusiastic so far. As soon as Wendy’s announced it on December 27, fans and bacon lovers everywhere began buzzing about the deal online and making plans to take advantage of it.
Many people praised Wendy’s for celebrating one of America’s favorite foods, bacon, in such an epic way. There was particular excitement around being able to get Wendy’s popular Jr. Bacon Cheeseburger, normally around $2-3 depending on location, for only $0.01.
Several customers reported waiting longer than normal in lines at their local Wendy’s with many people turning out to specifically order the discounted cheeseburger. A few locations even temporarily sold out of the burgers due to high demand before being able to restock with more ingredients and buns.
Impact on Future Wendy’s Promotions
The enthusiastic customer response and press coverage of Wendy’s National Bacon Day deal will likely encourage them to offer more creative limited-time offers and discounts on fan favorites in the future. These types of popular mobile app promotions also provide an excellent way for Wendy’s to drive app downloads and registrations.
Having more registered users in their app will allow Wendy’s to market directly to those customers about additional deals or menu items going forward. There is also a boost that comes with having more customers experience ordering ahead on the app for the first time thanks to a deal like this and possibly continuing to use Wendy’s mobile ordering capability after the promotion ends.
Overall this National Bacon Day promotion is a win for both Wendy’s in terms of engagement and reach as well as for all the bacon cheeseburger fans able to score JBCs at an unbelievable price in celebration of one of their favorite foods.
Quotes from Wendy’s on Deal
“We’re celebrating National Bacon Day by offering our loyal customers something they crave, a Wendy’s Jr. Bacon Cheeseburger, for next to nothing on the same app they’ve come to know and love,” said Carl Loredo, Chief Marketing Officer for The Wendy’s Company. “It’s been a big year in our digital journey, and this is another way for us to show our appreciation to the customers who continue to support our brand.”
“Our fans know better than anyone that Wendy’s is committed to offering more than your average fast food burgers,” said Kevin Vasconi, Chief Information Officer for The Wendy’s Company. “From fresh, never frozen beef to bacon that’s applewood smoked for eight hours, it’s the little things we do that make all the difference. This National Bacon Day offer is one small way for us to celebrate our fans this holiday season,” he added.
Customer Reactions on Social Media
Many delighted customers have been sharing their excitement about the deal on Twitter:
When @Wendys says they’re selling their JR Bacon Cheeseburger for ONE CENT… pic.twitter.com/OGEPl0BT3z
— Ahmed/The Ears/Jaboukie (@AhmedAJaboukie) December 28, 2022
Trying to explain to my European husband why Americans are losing their minds bc @Wendys is offering $0.01 JBCs this week pic.twitter.com/Oed8dvHqzD
— Meg Thompson (@megfthompson) December 28, 2022
@Wendys Thank you for celebrating #NationalBaconDay with 1 cent JBC! As a bacon lover, I couldn’t let this deal pass me by. Appreciate you treating your loyal customers pic.twitter.com/eGLTAfitHD
— Amanda Jett (@MandaJett) December 27, 2022
Many people tagged friends to spread the word about the irresistible deal or posted photos proudly showing off the Jr. Bacon Cheeseburgers they scored for just $0.01. Customers far and wide clearly appreciated Wendy’s decision to celebrate National Bacon Day in such an epic fashion.
Conclusion
Wendy’s highly popular National Bacon Day promotion selling Jr. Bacon Cheeseburgers for only 1 cent through January 2 has seen enthusiastic responses so far and will likely encourage more creative limited-time offers in Wendy’s future. The deal cleverly leveraged National Bacon Day giving bacon lovers everywhere an irresistible deal while boosting engagement with Wendy’s app and brand. Both the company and bacon cheeseburger fans nationwide come out as winners thanks to this epic holiday season celebration of crispy, smoky bacon.
To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.
