Apple’s latest AirPods Pro 2 true wireless earbuds with the USB-C charging case are seeing significant discounts across retailers as 2024 kicks off. The earbuds have hit a new all-time low price of $189, delivering great value for those looking for premium sound and features.
Overview – AirPods Pro 2 Reach Unprecedented Affordability
The second-generation AirPods Pro feature an upgraded wireless chip for improved connectivity, as well as improved active noise cancellation and audio quality. The addition of the USB-C port on the charging case also allows for faster charging compared to the first-gen AirPods Pro.
According to industry analyst Ming-Chi Kuo, the next-gen AirPods Pro 2 is Apple’s most popular headphone model, and this new low price point makes the device more accessible than ever. The $189 deal represents a $60 discount from the regular $249 asking price.
As noted by various tech publications like PCMag and Digital Trends, major retailers like Amazon, Walmart, and Best Buy have been competing heavily on prices to attract customers for New Year sales. This had led to steadily dropping prices over the holiday season in 2022, but the latest $189 price point directly matches the previous low seen during Amazon Prime Day in October 2022.
With Apple still dominating the true wireless headphones market according to Counterpoint Research, the increased affordability of the AirPods Pro lineup is expected to further boost market share. Competitor models like those from Samsung, Sony, and Bose still command significant market share however.
Details – Where and How to Get This AirPods Pro 2 Deal
The $189 deal for AirPods Pro 2 is currently live at Amazon and Walmart. Customers have the option to purchase directly from Apple as well, but the pricing is higher at $239 currently.
Here are some direct links to purchase:
The specific model on sale is the AirPods Pro (2nd Generation) with the MagSafe Charging Case, which normally retails for $249. Highlights of these 2nd-gen AirPods Pro include:
- Active noise cancellation
- Adaptive transparency mode
- Spatial audio with dynamic head tracking
- Custom high-excursion Apple driver and amplifier
- MagSafe charging case with lanyard support
- IPX4 water and sweat resistance
- Up to 6 hours listening time with ANC enabled
Inventory and availability may fluctuate, so interested buyers should act quickly to secure a pair at this record low price.
Market Reaction – Investors and Experts Chime In
The hot deals on AirPods Pro 2 have garnered significant attention from analysts and Wall Street. Daniel Ives at Wedbush Securities noted:
“The recent promotions underscore that Apple is trying to tap into robust holiday demand more aggressively with discounts as the company tries to sell every pair it can produce.”
This sentiment was echoed by other analysts highlighting strong demand and holiday sales momentum for AirPods. Apple’s share price has continued climbing as well, now flirting with the $150 mark at the start of 2024.
On the flip side, some analysts have pointed out that heavy discounting can dampen the “premium appeal” of Apple products over time. There is some caution that Apple may be ceding too much ground to competitors, despite the dominant market share currently.
Here is a summary of analyst consensus targets and ratings compiled by MarketBeat:
| Analyst Firm | Rating | Price Target |
|---|---|---|
| Wedbush | Outperform | $175 |
| Evercore ISI | Outperform | $190 |
| Morgan Stanley | Overweight | $177 |
| UBS | Buy | $185 |
So while analysts acknowledge some risks from discounting, the overall bullish outlook on Apple persists thanks to strong sales trajectories.
What’s Next?
AirPods Pro 2 availability at the $189 price point may fluctuate in the coming weeks and months. But buyers hoping to cash in have a rare chance to purchase a leading premium headset at unprecedented affordability.
Looking ahead, rumors suggest Apple is working on an updated version dubbed AirPods Pro 3 for release later in 2024. Details remain scarce, but design changes, health tracking features, and audio upgrades are all speculated for the next iteration. Pricing is expected to remain similar to the current models.
For now, the AirPods Pro 2 represent Apple’s latest and greatest true wireless offering with ANC and spatial audio. The discounted pricing makes these earbuds attractive even against competitive offerings, and ideal for iOS users wanting deeper ecosystem integration.
So buyers looking for Apple’s best audio experience backed by noise cancelling and spatial audio have an opportunity to purchase at all-time low prices right now. Acting fast is key, as availability is not guaranteed at major retailers as demand remains high despite growing economic uncertainty.
To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.
