Samsung has officially unveiled its latest flagship smartphone lineup, the Galaxy S24 series, at its Galaxy Unpacked event on January 17th, 2023. The new phones boast impressive hardware specs along with advanced AI features enabled by an on-device AI processor called the Samsung Eureka.
Lead up to the launch
Samsung has been teasing the launch of the Galaxy S24 series over the past few weeks across major cities globally. Large digital billboards and wraparound LED screens provided a glimpse into the future of mobile experiences with AI.
The launch invites and press releases hinted towards “opening a new era of mobile AI”. Promotional images featured advanced computational photography capabilities “powered by Galaxy AI”. Rumors and leaks pointed towards major improvements in night photography, video quality, and creative editing tools driven by AI.
Samsung opened reservations for the new Galaxy lineup starting December 20th, providing various incentives like up to $100 Samsung credit for reserving a device. Long lines were spotted outside Samsung stores globally indicating high anticipation for the new flagships.
Launch details
The Galaxy Unpacked event featured the official debut of three models under the Galaxy S24 lineup:
- Galaxy S24
- Galaxy S24 Plus
- Galaxy S24 Ultra
All three devices are powered by the cutting-edge Samsung Eureka AI processor, enabling advanced on-device AI capabilities. The chipset works in conjunction with the Qualcomm Snapdragon 8 Gen 3 chip (US and China variant) or Samsung’s own Exynos 2400 chip (global variant) along with up to 16GB RAM and 1TB storage.
| Model | Key Specs |
|---|---|
| Galaxy S24 | 6.3″ Dynamic AMOLED display, 50MP + 12MP + 12MP rear camera, 12MP selfie camera |
| Galaxy S24 Plus | 6.7″ Dynamic AMOLED display, 50MP + 12MP + 12MP rear camera, 16MP selfie camera |
| Galaxy S24 Ultra | 6.9″ Dynamic AMOLED display, 200MP + 12MP + 12MP rear camera, 32MP selfie camera |
The Galaxy S24 Ultra is the real showstopper with cutting edge camera hardware enabling up to 8K 30fps video recording along with advanced Super Resolution algorithms to capture incredibly detailed 200MP images. The AI augmented photography capability called Galaxy Eye corrects distortion, enhances detail, controls noise, and more to produce stunning photographs automatically.
Innovative AI camera capabilities
The differentiator for the Galaxy S24 series is the range of AI camera improvements powered by the Eureka chip and Samsung’s own algorithms. Key advancements include:
Enhanced Nightography
Every model in the lineup has received a massive upgrade for low-light photography through AI Nightography Pro. It utilizes multi-frame processing with noise cancellation algorithms to produce incredibly bright and sharp images in near darkness. The results surpass every previous Galaxy phone by a huge margin according to early hands-on reviews.
8K Video with Super Stabilization
The S24 Ultra’s powerful AI processing now enables silky smooth 8K 30fps video recording complete with Super Steady stabilization. You can expect gimbal-like video quality without any peripherals. 8K 60fps recording with EIS is also available.
One-take Video Editing
A nifty new feature called Highlight Reels automatically edits videos into polished short clips using AI. All you need is record a long video, and the phone will create multiple edited versions picking the best parts and adding transitions and music. The automatically generated video edits can be customized further or directly shared on social media.
AI Photo Remastering
Samsung has vastly improved upon the existing photo remastering feature from previous generations. Powered by AI Semantic Processing, the phones can remaster and upscale any low resolution image into a crystal clear high-res version retaining fine details. This works with old poorly lit photos as well making them look fresh and vibrant.
Seamless Object Erase
Erasing unwanted objects or photobombers from images will now be almost effortless thanks to AI object eraser. It can detect people and objects in a scene and remove them with one tap by filling in the background nearly seamlessly. No more struggling with messy brushwork to cover up distractions.
Outlook on sales and market performance
Samsung is offering strong preorder incentives valued at up to $720 off including free storage upgrades and bundles. This has led to the highest ever pre-order numbers for a Galaxy S series flagship. If the demand sustains post-launch, Samsung is projected to ship over 50 million Galaxy S24 units in 2023.
The improved camera capabilities and AI imaging put these new flagships firmly ahead of what Apple and Google currently offer. According to analysts, if Samsung delivers on these ambitious imaging promises, they might have an undisputed camera phone champ that also outsells the iPhone 15 series. The consumer response in coming weeks will determine if Samsung can retain the Android crown.
This is a crucial launch for Samsung as they aim to demonstrate market leadership in on-device AI processing for tasks like computational photography. If the Galaxy S24 successfully showcases useful applications of AI on smartphones beyond what Apple has achieved, it positions Samsung favorably to drive mobile AI innovation going forward.
Overall, the Galaxy S24 series marks Samsung firing on all cylinders showing continued commitment to groundbreaking research that matters. Early buzz indicates consumers are excited about AI capabilities that provide palpable improvements in photography and productivity. The series could very well propel Samsung mobiles back to peak popularity and sales if the new technology delivers on its promises meaningfully enhancing real-world usage.
To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.
