Apple products are hugely popular items on Black Friday, with many retailers offering significant discounts to entice shoppers. This year is no exception, as consumers are snapping up deals on AirPods, iPads, MacBooks, and more.
Overview of Apple Black Friday Deals
Several outlets report major sales events happening at top retailers like Amazon, Walmart, Best Buy, and Target (1, 2). Deals span the company’s range of products, but smart accessories and audio devices seem to be the most popular.
We’re seeing all-time low prices on fan favorites like AirPods Pro 2nd Generation and Beats Studio3 headphones. The 2nd Gen AirPods Pro hit a new low price of $190 at Walmart (3). High-end over-ear headphones like the AirPods Max are $100 off in certain sales (4).
Apple is also offering gift cards of up to $50 on certain purchases to sweeten the deals even further (5).
| Product | Old Price | Sale Price |
|---|---|---|
| AirPods Pro 2 | $249 | $190 |
| AirPods Max | $549 | $449 |
| Apple Gift Card | – | $50 |
Experts say this year’s deals are especially aggressive because of soft consumer demand and a cooling economy (6). Retailers are trying to jumpstart holiday shopping. The early sales indiciate consumers still have appetite for Apple’s premium devices, even in tough times.
What’s Driving Interest in Apple Accessories?
Industry analysts attribute the hot demand to Apple’s brand power and the practicality of their devices (7). AirPods and Beats headphones are seen as great holiday gifts – useful for anyone and easy to purchase.
The devices also pair seamlessly with other Apple products, making them convenient purchases for people within the company’s ecosystem. Even Android users find benefits because of Apple’s reputation for sound quality and improved Bluetooth connectivity.
"Apple earbuds have become almost as ubiquitous as the original white corded earphones that came bundled with each new iPhone," explains tech expert Alicia Richardson on NBC News (8). "As with all Apple products, there’s often a 16-hour wait from the time they go live with deals to when supplies run dry."
This perspective highlights why consumers may feel urgency around the Apple Black Friday sales. If you see an appealing discount on a popular item like the AirPods Pro 2, it’s wise to act fast before missing out.
What Other Apple Devices Are Shoppers Buying?
Though audio products may be the stars of the show, Apple’s other device categories have compelling deals for Black Friday too.
The iPad Air 5 has fallen to $519 at Amazon, a savings of $60 off MSRP (9). This versatile tablet works great for media, gaming, web browsing and more. The iPad Air strikes an excellent balance between affordability and premium build.
Higher-end tablets like the iPad Pro 12.9" are also marked down by $100-200 at many major retailers (10). Now’s the chance to grab this powerful machine at a substantial discount.
Those looking for new Macs are also in luck. The excellent 14" and 16" MacBook Pro models with M2 Pro/Max chips now have instant savings up to $250 (11). For PC users looking to switch to Mac, this is the perfect opportunity.
Apple Watch Series 8, Apple TV 4K boxes, and MagSafe chargers also have modest but worthwhile markdowns in effect (12).
| Product | Old Price | Sale Price |
|---|---|---|
| iPad Air 5 | $519 | $459 |
| MacBook Pro 14" | $1999 | $1749 |
| Apple Watch Series 8 | $399 | $349 |
In total, it’s an exciting range of Apple savings for tech enthusiasts to capitalize on.
What Comes Next? Cyber Monday Promises More Deals
Industry analysts say the sales frenzy is only just getting started. As popular deals sell out, retailers will refresh with new markdowns throughout the weekend and into Cyber Monday (13).
Cyber Monday is expected to bring another wave of Apple deals online. Shoppers can expect slightly lower prices as retailers pull out all the stops. Tactics like increased coupon discounts and gift card bonus offers may emerge (14). Apple themselves will likely sweeten their gift card promotion too.
Industry experts say to keep checking back at major retailer sites over the weekend for surprise doorbuster deals as well (15). Some of the best discounts manifest later in the sales cycle. Signing up for email alerts and notifications is wise too.
Conclusion: Act Fast on Hot Apple Deals Before They Vanish
In summary, Black Friday 2023 is proving to be a banner sales event for Apple products. Huge demand from gift-seeking shoppers has retailers competing aggressively on price. We’re seeing all-time low prices on popular devices like AirPods and rare discounts on premium products like MacBooks.
Experts universally advise consumers to act quickly on these deals before stock runs out. The combination of low supply and high demand may leave many empty-handed if they delay. As seasoned Black Friday veterans know, the most appealing deals often vanish within hours.
Pay attention through the weekend and into Cyber Monday for new discounts too. This shopping weekend is really a marathon, not a sprint. With some savvy monitoring of deals and swift purchasing, shoppers can capture some amazing Apple savings. Just don’t be caught sleeping when that AirPods deal goes live at 2AM!
To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.
