LG Electronics has unveiled its 2024 lineup of premium OLED and QNED TVs ahead of the Consumer Electronics Show (CES) in Las Vegas next week. The new models boast upgrades like increased brightness, better picture quality enabled by AI processing, larger screen sizes up to a massive 98 inches, and advanced gaming features.
OLED TVs Get Brighter with AI Picture Enhancements
The new LG OLED TV range, comprising the G3, C3, B3, and entry-level A3 series, leverages the company’s latest α (Alpha) AI Processor Gen6 to analyze and optimize content on a scene-by-scene basis for the best picture quality.
According to LG, the new processor delivers up to four times better AI picture processing power compared to last year’s models. This brings significant improvements in areas like sharpness, contrast, color accuracy, and depth.
The flagship LG G3 OLED Evo series features a brighter OLED Evo panel with higher peak brightness thanks to deuterium gas and personalized brightness adjustment depending on the environment. An increased refresh rate of 144Hz also enables smoother, more fluid motion in fast-action content.
| Series | Key Features |
| LG G3 OLED Evo | Brighter OLED Evo panel, 144Hz refresh rate, α Gen6 AI Processor |
| LG C3 OLED | 120Hz refresh rate, α Gen6 AI Processor |
| LG B3 OLED | 60Hz refresh rate, α Gen6 AI Processor |
| LG A3 OLED | Entry-level, 60Hz, α Gen5 AI Processor |
Key differences in LG’s 2024 OLED TV lineup.
LG has also equipped select OLED models with WiSA wireless TV audio standard support for low-latency wireless connectivity to home cinema speakers.
QNED TVs Grow Bigger with Mini LED Backlighting
On the LCD front, LG has expanded its premium QNED TV lineup with advanced mini LED backlight technology. The improved 2024 QNED models with Mini LED span a wider range of screen sizes from 50 to a massive 98-inch 4K panel.
The new QNED TVs also feature better contrast and brightness thanks to precision dimming of up to almost 2,500 local dimming zones. This helps the LCD displays deliver deeper blacks similar to OLED.
LG’s Alpha AI Processor Gen6 also brings better upscaling and sharpening to handle lower-resolution content optimally even on the larger screens. Additional gaming features like variable refresh rate (VRR) support and ultra-low input lag boost appeal for console and PC gamers.
Next-Gen webOS TV Platform with Five Years of Updates
On the software side, LG has announced a new version of its user-friendly webOS smart TV platform. It will offer personalized recommendations and easier content discovery.
The company is also promising long-term support by committing to five years of continuous firmware and platform updates for its 2024 TV models. This ensures better compatibility with new content formats and services over time compared to competitors.
LG has opened up webOS licensing to other TV manufacturers as well this year. This means more smart TV users could soon benefit from its intuitive and responsive interface compared to some competing platforms.
Outlook for CES Debut and Future OLED Leadership
LG will showcase working models of its latest TV ranges at CES 2024 next week before pricing and availability details for specific models get confirmed later.
The new lineups face stiff competition from rivals like Samsung, Sony, TCL and Hisense who are also expected to unveil their newest TV offerings at CES. However, LG retains a competitive edge with its access to the latest large-screen OLED panel technology.
With demand for high-quality OLED displays surging driven by adoption in phones, laptops and other devices, LG aims to retain its leadership in the premium TV space. Its early unveil for 2024 shows commitment to delivering the industry’s most cutting-edge large-screen OLED hardware backed by extensive R&D investment.
Building on its roots innovating in display tech over decades, the sneak peek highlights LG’s ambition to keep pushing advancements happening in pixels, processing and software across its TV portfolio. For tech enthusiasts and home theater buffs, the promise of brighter, smarter, sharper and customizable big-screen OLED and LCD viewing should spark plenty of excitement as 2024’s newest models start rolling out soon.
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