OnePlus has officially announced that its flagship OnePlus 12 and OnePlus 12R phones will be launching globally on January 23, 2024. After months of leaks and rumors, OnePlus finally confirmed the release date along with hints at pricing and specifications.
Lead Up to Launch
OnePlus has seen great success over its 10 year run, riding high as an underdog flagship killer. However, more recently, stiff competition has led to declining market share. The OnePlus 12 series represents a crucial chance for OnePlus to regain lost ground.
Rumors and leaks have built steady hype over the last few months. The Snapdragon 8 Gen 3 chip is expected to enable top-notch performance. The main 50MP camera may seem low resolution compared to 108MP sensors on some rivals, but promises greater pixel size and cutting-edge tech for superior real-world photography.
Other tidbits leaked so far:
- Curved QHD+ 120Hz displays
- 80W wired charging minimum; maybe 120W or higher
- Upgraded vibration motor
- Alert slider retained
With this next generation, OnePlus seems to be stepping up efforts on multiple fronts to deliver a well-rounded flagship to rival the best out there. Software updates also look promising with a commitment to 4 major Android versions and 5 years of security patches.
Launch Details
The OnePlus 12 launch event will be livestreamed globally on January 23 at 7:30 PM GMT (11:30 AM Pacific Time). Below are the expected regional prices converted roughly to USD.
| Region | OnePlus 12 | OnePlus 12R |
|---|---|---|
| North America | $899 | $749 |
| Europe | €899 | €749 |
| UK | £799 | £649 |
| India | Rs. 54,999 | Rs. 44,999 |
Pricing is quite competitive, hundreds below equivalent Samsung S23 series models. The OnePlus 12 even matches the Pixel 8 Pro’s $899 tag. With top-end specs and smooth software for less money, value seekers should take note.
What To Expect Post-Launch
If sales meet targets, OnePlus looks ready to regain market share. However, merely matching the competition won’t be enough anymore; OnePlus needs to clearly stand out.
Solid cameras, superb performance, a refined interface and lower costs might lure former OnePlus fans back into the fold. But whether masses of new consumers jump aboard remains uncertain. Brand prestige has eroded after recent stumbles. Rekindling that flagship killer spark won’t be easy.
The OnePlus 12 could still surprise positively though. If real-world use lives up to expectations, positive word-of-mouth might slowly rebuild recognition as a top option once more. Software and cameras are hard to judge on paper; hands-on testing matters most.
OnePlus is clearly hungry to dominate again. An aggressive strategy is ahead through 2024. Beyond phones, OnePlus plans to expand into tablets, wearables and other smart devices, opening new fronts to advance.
The upcoming January 23 unveiling starts a pivotal chapter in OnePlus history with much at stake. Interested buyers would do well to tune in for all the details soon. OnePlus has the skills and incentive to deliver; now execution truly counts.
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