Samsung unveiled several new TV models with cutting-edge display technology and powerful AI-enabled features at the Consumer Electronics Show (CES) 2024 in Las Vegas this week. The highlights include the new Neo QLED 8K TV with a next-generation AI processor, an updated The Frame lifestyle TV, Samsung’s first QD-OLED TV, and a striking transparent Micro LED display.
Neo QLED 8K TV With Next-Gen AI Processor
The flagship Neo QLED 8K TV introduces a new Neural Quantum Processor that leverages 20 neural networks and advanced machine learning to optimize picture quality.
“The new processor enables the TV to mimic the neural network mechanisms of the human eye and brain for unprecedented visual outcomes. It can determine picture quality aspects like brightness, contrast, details, motion and depth dynamically to emulate how humans focus and perceive images,” said Samsung’s Head of Visual Display Business Jay Lee.
The Neo QLED’s real-time AI remastering engine can now upscale any video input to 8K regardless of native resolution or format. It reconstructs details in lower resolution content to add more sharpness and depth.
Enhanced Lifestyle Frame TV
Samsung has upgraded the design, visuals and smart connectivity of its lifestyle Frame TV that disguises itself as a decorative screen or piece of art when not being used.
The 2024 Frame TV range includes new sizes, improved MATTE display with anti-glare and anti-reflection protection, enhanced colors and picture quality boosted by quantum dot technology. It also has a height-adjustable wall mount and supports vertical or landscape orientation.
“Our new MATTE display minimizes screen reflection by 85% compared to our 2023 Frame TV. This makes artwork images look more realistic with deeper blacks and detailed shadows,” said Samsung Display’s Chief Designer Yoon Lee.
| 2023 Frame TV | 2024 Frame TV |
|---|---|
| Smart Hub platform | New Tizen 2024 platform |
| 4K resolution | 8K resolution |
| Dual LED backlight | Quantum dot LED backlight |
| HDR support | Quantum HDR OLED support |
| 60Hz refresh rate | Up to 120Hz refresh rate |
Table: Key enhancements in 2024 Samsung Frame TV
Launch of First Samsung QD-OLED TV
Samsung unveiled its first Quantum Dot OLED (QD-OLED) TV called the S95D OLED TV, which showcases an advanced panel technology combining Samsung’s highly efficient quantum dot color layer with an OLED backlight system. This achieves purer red and green colors for remarkably vibrant and accurate visuals.
The S95D’s new Real Depth Enhancer and Shape Adaptive Light controls use AI video processing to create a greater sense of depth and more shape and texture detail in every scene. Samsung’s Glare Free technologyも eliminates screen glare and reflections even in brightly lit environments.
“Our S95D introduces the union of quantum dots and OLED to advance picture quality to stunning new heights with true-to-life color and precision brightness and contrast,” commented Samsung USA’s President of Consumer Electronics Michael Owens.
The S95D comes in 65-inch and 77-inch sizes. It features Samsung’s intuitive Smart Hub interface with built-in support for Alexa, Bixby and Google Assistant voice control.
Futuristic Transparent Micro LED Display
The showstopper of Samsung’s CES lineup is possibly its new transparent Micro LED display – the first transparent display made using micro-meter (micro) LEDs. It blurs the boundaries between the physical and virtual worlds by making digital content appear part of the user’s actual surroundings behind the display glass.
“Our see-through Micro LED technology removes physical borders between the viewer and the picture. It delivers a completely new category of display that is transparent yet provides vivid LED picture quality,” explained Han Jonghee, CEO of Samsung Display.
Samsung’s new transparent Micro LED display unveiled at CES 2024
Experts predict transparent displays will transform spaces into immersive environments in the future, with interactive screens integrated into building windows, car windshields and even wearable glasses. Samsung may use variants of this technology to create new device form factors including foldable, rollable and expandable displays.
Outlook
Industry analysts at CES 2024 praised Samsung for pushing the boundaries of premium TV technology with its latest lineup. Its new Neo QLED 8K smart TV with intelligent upscaling and AI capabilities is expected to strengthen Samsung’s dominance in the 8K segment.
Meanwhile, rivals like Sony, Panasonic and TCL are likely to unveil their own new TV offerings over the coming weeks. We can expect pricing and availability details for Samsung’s 2024 TV models in late Q1 or early Q2 this year.
Opportunities In Emerging Display Technologies
Samsung is also investing heavily in forward-looking display innovations like quantum dot OLED panels and Micro LED technology that have promising commercial potential over the next 5 years.
“Both QD-OLED and Micro LED allow differentiating possibilities for Samsung’s display and electronics businesses across various device segments from mobiles, gaming monitors to ultra-large video walls,” said display market analyst Rickshaw Hong. “There are vast opportunities to commercialize bespoke Micro LED implementations for custom business and creative applications.”
Advances like self-emissive QD-OLED pixels and modular Micro LED screens will enable slimmer, bezel-less designs, transparent or flexible form factors and deliver higher color quality, durability and energy efficiency.
Manufacturing them affordably at scale remains a challenge however. It may take another 2 to 3 years before Samsung can viably mass produce Micro LED for wider consumer availability.
My Final Thoughts
I was thoroughly impressed by the ambitious display innovations Samsung presented this year at CES. Their new Neo QLED flagship represents an evolution in premium smart TVs with more lifelike 8K imaging powered by a custom AI neural processor.
The expanded Frame lifestyle TV lineup will resonate with design-conscious buyers wanting their TV to blend into living spaces better while inactive. Samsung is also primed to lead consumer adoption of QD-OLED and transparent display tech in the coming years.
I expect Samsung’s Micro LED and QD-OLED solutions to appear in smaller advanced monitors and foldable tablets respectively before scaling to very large wall-sized applications. Regardless, the future of displays across various devices looks incredible bright and vivid thanks to bleeding-edge advancements by Samsung’s R&D engineers.
To err is human, but AI does it too. Whilst factual data is used in the production of these articles, the content is written entirely by AI. Double check any facts you intend to rely on with another source.
